Swiss Pavillon Expo Dubai 2020
Description
The Swiss pavilion was titled »Reflections« and was one of the most successful at Expo 2020 Dubai. The mirror façade and red carpet are great eyecatchers. International media named it the most attractive selfie spot throughout the world fair! This pavilion surprises and refreshes. It leads through a real sea of fog onto a spectacular alpine panorama and ends in urban Switzerland. Switzerland thus presented itself to the Gulf region as a hub of innovations and an attractive tourist destination.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Company/Client
Presence Switzerland