
So Klingt Bayern "Sound of Bayern"

Description
The focus of this campaign is the Sound of Bavaria – Awaken the Senses, which is made up of different sounds from all kinds of holiday themes. In an emotive, detailed video, we show where these sounds come from. Thanks to the specially created dance steps, everyone can participate and immerse themselves directly in Bavarian joie de vivre. We offer inspiration for holidays in Bavaria! Our Bavarian ambassadors, the band Loisach Marci, provides a fitting soundtrack!
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign