The Cube
Description
Telekom Electronic Beats has been at the vanguard of club culture and lifestyle for 20 years. To celebrate, it presents The Cube to revisit its defining narratives. It does so by exploring how the tactile aspects of club culture can be translated into the digital. The Cube is the first website on the tactile web. It invites users to explore immersive 3D narratives that can be touched and entered. The Cube leaves the flatness of digital content, proposing a new, tactile, real virtuality.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals