Mercedes-Benz eActros Einführungskampagne

Description

How do you introduce an electric vehicle in an industry where the smell of diesel is as much a part of the business as asphalt and tyre wear? In partnership. We took our customers on a joint journey into the emission-free future. From the kick-off in 2018 with the roll-out of our innovation fleet to the launch campaign and world premiere in summer 2021, the roll-out took place in several successive phases. And all of them show that the eActros is »Charged & Ready«.

Statement of the jury

With the series launch of the eActros – the first fully electric truck – Mercedes-Benz Trucks has once again proved its ground-breaking power of innovation. No less impressive is the communication concept, building on partnership and the formation of trust, which with its extremely high-level form and contents has prepared the sector on multiple levels since 2018 for the launch in 2022 and has generated full order books directly. In line with the triad »inform, advise, emotionalise«, the brand was able to inspire and take its customers along on a common journey into an emission-free future long before the actual launch.