Digital Branding BGS

Description

BGS – a regional tax consultancy with a focus on digitalisation – differs radically from the cliché of a classic tax firm in its manner of dealing, language, dress code, etc.: unconventional, down-to-earth, approachable, close to home. The task was to make this character clear in the digital branding as well. The website, as the core element of digital brand communication, succeeds in this with a very striking, dominant visual language and the reduction of text to the essential information.