The Hill Mynah

Description

This cinema spot to launch the OCBC arboretum, a forest of 2000 endangered trees features a Hill Mynah, a master mimic, mimicking a chainsaw to reveal one of the main causes of global warming – deforestation. It is accompanied by a David Attenborough sound-alike voice-over. It’s lauded for its »innovative« execution, looking more like a BBC documentary than a brand advertisement with 71% of viewers having a positive change in their impression towards the OCBC bank.