Fidelity Volatilitäts Kampagne

Description

The concept positions Fidelity as a reliable partner in times of crisis: people are thinking about many things right now, but not about their next investment. We understand this and are there for them when they can’t think about investing. In these times, Fidelity demonstrates reliability – and deliberately uses the environment created by COVID-19 for advertising-relevant messages that fit in with people’s everyday lives and meet them mentally, wherever they find themselves at a given point in time.