Brand Experience Telekom Flagship Store Stuttgart

Description

Experience-islands, event lounge, kids’ corner: with its Stuttgart flagship store, Deutsche Telekom is paving the way for a new generation in flexible store design and setting new standards in experiential retail. The focus is on the direct interaction between people and brand and presents the portfolio of Deutsche Telekom as a walk-in brand experience. A pioneering omni-channel concept combines the advantages of online retail with personal on-site service.

Statement of the jury

As a trusted companion in an increasingly complex world, Telekom connects people and companies with the opportunities of today. The flagship stores that the company maintains play a central role in this. The Stuttgart shop with its inspiring, interactive store concept represents a completely new store generation. An exciting further development of the Magenta Flagship Stores, with which Telekom is paving the way for flexible store designs and at the same time setting standards in terms of experiential retail.