Branding »Deutsche Bank Park«

Description

On 1 July 2020, Frankfurt’s biggest football stadium was given a new name: Deutsche Bank Park. The lettering on the stadium roof is the bank’s largest brand advertisement worldwide. The sponsorship underlines Deutsche Bank’s commitment to the city of Frankfurt and the region, where its headquarters are based. Together with Eintracht Frankfurt, the bank is creating a digitised collaboration space to enable people from all social groups, with very different interests to come together.