Knorr-Bremse

Description

Knorr-Bremse is the global market leader for braking and other systems for use in rail and commercial vehicles. Knorr-Bremse’s products make a decisive contribution to greater safety and energy efficiency on railway tracks and roads around the world. With »One Brand« Knorr-Bremse optimises its global brand identity through a clearly defined positioning and by ensuring a more cohesive visual integration of the Group’s different brands. The modern corporate design helps to reinforce the global brand.

Statement of the jury

Knorr-Bremse’s »One Brand« strategy brings together all the Group’s brands and ensures a uniform image worldwide. For a company of this size, this is an important and meaningful measure that not only sends a positive signal to the outside world, but also has an internal effect and promotes a sense of belonging among the employees. The brand strategy was professionally derived and translated into a modern-looking appearance with its own unmistakable identity.