St. Gallen Symposium

Description

Much like the WEF in Davos, the St Gallen Symposium was founded to improve the state of the world through intergenerational dialogue. For the first time, this self-image is now also reflected and fully activated in the organisation’s own identity. Based on a differentiating positioning, the new appearance impresses with a clear structure, which offers room for each year’s focus topic to shine, while retaining its overall character; and it even supports the symposium’s growth ambitions.

Statement of the jury

The new identity of St Gallen Symposium convinces with a striking appearance that offers a high degree of recognition and clearly points towards the future. At the same time, the design is so flexible that it can be easily adapted to changing themes. An innovative and comprehensively designed brand presence with a very modern overall look, which is unfortunately still far too rare in this sector.