Selux Buch

Selux Buch

Description

The »Selux book« is more than just a catalogue: in it, we reflect on how different demands on outdoor lighting, such as sustainability, safety and beauty, can be combined. We have taken a close look at the relationship between man and nature. The result is an exciting view of our world and the associated question of what constitutes sustainable light.


Statement of the jury

With the »Selux book«, the Berlin manufacturer of outdoor lighting manifests the biggest reorientation in the company’s 80-year history. The absence of light represents the new beginning: the book in the form of a black monolith, A4 in size, weighing almost 2 kilograms, embodies the absence of light on the outside. Inside, over 450 pages reveal all that Selux represents. A fascinating look at the world from the Selux brand perspective in every respect – outstandingly photographed and excellently designed.

Gold

Excellence in Brand Strategy and Creation
Brand Communication - Print

Company/Client