INU for Zone Denmark
Silence in the new luxury! INU is about the everyday luxury of being in the present moment – in the shape of self-indulgence inspired by the calm, balance and sensuality of Scandinavian bath and sauna culture. An attractive design, soft textiles and delightfully delicate scents for a well-deserved break from the stresses of everyday life – a whispered invitation to spoil your senses and enjoy the moment.
Statement of the jury
The appealingly minimised, modern and high-quality design of the brand’s presence and products is perfectly harmonised at INU, offering a holistic image of the overall brand. A consistently managed brand with a modern brand world and an extremely endearing image that embodies peace and calmness and promises relief from everyday life.