Schlesinger Hamburg
Description
Attention Peeping Tom! »Peeping Tom« as a double meaning for a shoe tree (»Spanner«) catches the customer’s attention. Well-groomed footwear is part and parcel of a well-groomed appearance. The Schlesinger brand has been taking this to heart for years. The result was an unusual packaging for shoe trees, which should also serve as gift packaging to replace the usual wine or gin. The eye-catching packaging design at the POS also underlines the fresh brand image and lead to increased sales.
Winner
Excellence in Brand Strategy and Creation
Brand Design