Canada Life

Description

Mein Leben, besser versichert: in the context of easily comparable finance products, real empathy for customers is key. Thus in 2019, customer perspective was at the centre of Canada Life’s brand process. The mother brand’s realignment in its native market Canada was the ideal moment to reshape the insurance’s appearance in European markets. Today, every touch point documents Canadian authenticity and warmth – making a refreshing difference in an otherwise visually uniform competition.