CHANCEN – Das Magazin für Entscheider aus Politik und Wirtschaft
Description
As the bank of the Federal Government and the Länder, the KfW Bankengruppe supports sustainable projects in Germany and abroad. It uses journalistic stylistic devices – classic storytelling – to draw a positive picture of its development activities and their successes in the form of exclusively produced interviews, portraits, reports, infographics and photos. With specials – e.g. posters or a leporello – and the digital magazine Stories, the KfW creates a special brand experience for the reader.
Winner
Excellence in Brand Strategy and Creation
Brand Communication - Storytelling and Content Marketing