360°-Kampagne zum 100. Jubiläum

Description

In 2019, the Berlin-based housing association Gewobag celebrated its 100th anniversary. With a year-round campaign, the company used the occasion to successfully top up the existing brand positioning and to expand it by innovation. An anniversary corporate design was developed and the specific target groups were picked up in tailor-made events, projects and media publications distributed throughout the year. An anniversary song was produced and more than 12,000 people flocked to the campaign’s art biennial, among other things.