Yello Soundbranding

Description

Yello – new ways of acoustic brand management. These days, one in every three Germans knows the Yello sound logo. Since 2017, all customers have been experiencing audible digitisation, which has become an integral part of 360° communication via a SonicID with high-profile sound codes and an agile brand sound architecture, along the Yello Customer Journey. comevis also provides sound impact analyses, sound brand guidelines, the Yello Sound Tool Box and everything audible in the field of TVC.

Statement of the jury

Sound branding still plays a relatively minor role for many companies. Comevis has recognised the particular importance of sound for brand identity across a wide range of industries and has impressively shown how strong the opportunities for differentiation in the area of acoustic brand identity can actually be across all audible points of contact. The 360° sound branding developed for the brand Yello also stands out for its catchy appeal, is modern, distinctive, highly memorable and recognisable, which fixes it firmly in the minds of listeners in a particularly lasting way.