BAUHAUS startet neuen Fachprospekt MEHR NATUR

BAUHAUS startet neuen Fachprospekt MEHR NATUR

Description

BAUHAUS resists the temptation of complacently presenting the company in terms of sustainability and is leaving well-trodden paths with its new special MEHR NATUR brochure. It’s all about the legitimate question of how to bring nature back into everyday life – both in the company’s over 150 German stores and in its customers’ private gardens. The brochure is a fervent plea in favour of more disorderliness in the garden, against cropped lawns and supposedly easy-care rock gardens.

Winner

Excellence in Brand Strategy and Creation
Brand Communication - Storytelling and Content Marketing

Company/Client