VOCIER creates solutions for noble explorers. The products have only been commercially available since 2015, but in that time the brand has become the »insider’s« luggage brand, especially among business travellers. We are obsessed with high-quality materials, durable designs and innovative functionality. In 2018 the brand identity was refreshed with typography, photography and copywriting that is distinctly recognisable as VOCIER.
Statement of the jury
With its well thought-out products and high-quality communication, perfectly matched in word and image, VOCIER has positioned itself as a cool insider brand for discerning business travellers. A consistently strong and self-confident presentation across all touchpoints with a cool touch that never seems forced, but always comes across as competent and authentic. Really. Cool.