Evertaste is the new LSG Group brand for convenience food for people on the go. Through its launch, the company is expanding its expertise from the airline and train industries to the convenience retail market, which is continually increasing in importance. Evertaste stands not only for reliable high quality products, but also indulgence in every bite, which is why the brand image combines rational elements from the world of B2B with the emotive look of B2C food brands.
Statement of the jury
The new Evertaste brand combines the professionalism of an experienced food service provider and the emotionality of moments of pleasure in an all-round high-quality, modern appearance with a high recognition factor that whets the appetite. An outstanding work of branding from A to Z, which presents itself in a fresh and contemporary design and leaves the LSG Group well prepared for its expansion into another market segment.