Interactive Lightspace

Interactive Lightspace

Description

Space. Light. Motion. As a specialist for automotive headlamp systems, light is the central element of the ZKW Group. At the IAA 2017, a pure light space was at the heart of its exhibition stand. Responsive Spaces designed and developed an interactive experience devoted to immersive storytelling. Packed with sophisticated technology, the light space allowed visitors to both explore and playfully interact with different scenarios for future automotive lighting systems.

Winner

Excellence in Brand Strategy and Creation
Brand Communication – Brand Events

Company/Client