Redesign Erscheinungsbild Puppentheater Magdeburg
Description
Material comes alive when Magdeburg’s puppet theatre performs. It is steered, moved, a means to an end. For our new branding of Germany’s largest puppet theatre company, we play with our material, the symbolism of laughing and crying masks. Tears turn into joy through a simple reversal. Change reveals new connections. To the audience’s delight, comedy is redoubled. The symbolism recurs within the lettering beneath. Each season shines in a new primary colour.
Winner
Excellence in Brand Strategy and Creation
Brand Design