Pfizer Pharma – FSME IMMUN

Description

Pfizer is the market leader in the TBE vaccines business. Through the campaign »Myth vs. Fact« the company is debunking false information about vaccinations and illness and preparing aha-experiences for physicians nationwide. For the campaign, eight motifs will be shown as 1/1-ads in medical journals. These eye-catching designs enable the concise presentation of key information. The folding ad also plays with the reader’s curiosity, as the story literally develops here.