Theben Brand Identity

Description

How does one add emotional appeal to a brand for KNX, timers and presence/ motion detectors? By showing whom the technology was developed for: people. As a result, the brand strategy for Theben communicates value, design and usage by keeping both the products and the users in mind. This is based on the core brand value of attentiveness, is reflected in the brand promise of “Energy saving comfort” and runs through the entire brand communication.