LAGO
Description
Branding and corporate identity as key factors for success: LAGO Shopping-Center is an urban adventure area and a centre of communication. With its unique concepts and clear and target-group-oriented imagery, LAGO has evolved into an innovative pioneer for brands and worlds of experience – and has become a brand itself. Proactive strategies develop perspectives for tomorrow’s world of shopping and push forward the establishment of the brand with far-reaching concepts and sustainable solutions.
Winner
Industry Excellence in Branding
Retail