mateco

Description

mateco is the leading landlord of work platforms with more than 7,000 machines in the rental park. The company was founded 40 years ago and has performed rapid growth over the last decades. In a competitive environment of equipment rental, mateco sets itself apart with its high safety standards, quality and reasonable services. A new, unmistakable and uniform brand image was created to reflect the professional claim that mateco has as an expert of the sector.

Statement of the jury

In view of increasing competition, mateco decided three years ago to intensify its marketing activities considerably. This was accompanied by the continuous development of a new brand identity. The strong brand image, which focuses primarily on the company’s product, features a clearly structured, ultra-modern and distinctive corporate design that was translated in a consistent and appropriately differentiated manner not only in print media, but also for the relaunch of the website. The strategy of sharpening the brand image in an integrated communication process and thus making the mateco brand visible and tangible as a professional service provider in a multi-phase process – across all channels – is showing initial measurable results indicating that the company is on the right course.