Kathrein Group

Description

It is the fascinating story of a successful transformation. A generation change, intensified competition and price pressure as well as ever shorter innovation cycles call for a reorientation of the family-owned company Kathrein. Marketing is not just a part of the transformation, but also one of its drivers. The former advertising department becomes a marketing function. Kathrein positions itself as innovation and technology leader in the connected world. A rapid race to catch up begins.