Merck – Virtual Reality Branding Dome

Merck – Virtual Reality Branding Dome

Description

To present its bold new corporate identity to a global workforce, Merck launched an interactive Virtual Reality (VR) experience to embody and combine the principle of vibrant science and technology with the company’s all-new brand ecosystem. The Virtual Reality Branding Dome exposed colleagues to three multi-sensory experiences comprising cells, strings, mercrobes, and a range of 360° interactions based on Merck’s core brand messages. The result: a unique and truly emotional brand experience.

Winner

Excellence in Brand Strategy, Management and Creation
Brand Creation – Brand Experience, Fairs & Exhibition

Client

Design

DECODE GbR, Thomas Eichhorn, Uwe Holland, Paul Scheytt, Michael Fuchs
HERREN DER SCHÖPFUNG GmbH, Daniel Kaiser, Alexander Ludwig, Markus Schuhmacher