Seiko Optical

Description

Seiko Optical breaks new ground in eye care worldwide with a new, strategic brand overhaul. This branding is high-impact, is designed to shake up the market and is offering its target groups something strong to identify with. Seiko leaves the visual monotony of the market far behind – a non-distinctive potpourri of superficial photo models. The new brand promise, “Precision for Vision”, is both a commitment and attitude to high product quality and an expression of a strong personality.