Medtronic Evolut R
Description
The TAVI therapy ranks among the big innovations in cardiology. This procedure has facilitated a lot. However, most patients have respect. The videobook serves as a supplement to explain the surgery to the patients. The film elaborates on factual contents, but also responds to the patients’ feelings and doubts. The aim is to inform the patients, but primarily to gain the trust of surgeons and implanters.
Winner
Excellence in Brand Strategy, Management and Creation
Brand Creation – Storytelling & Content Marketing
Company/Client
Implementation/Agency
Kamerad Film Düsseldorf, Sven Stausberg, Stefanie Gartmann, Stefan Kropp
Dr. Georg Betz, Christian Betz und Jochen Sackmann GbR, Dr. med. Georg Betz