ISUZU D-MAX
Description
In order to establish the ISUZU D-MAX as a long-term contender in the automobile market, we strategically repositioned it within the pickup segment, focusing both on commercial and private users. To this end we designed a comprehensive communications strategy – from a central idea to cross-media implementation measures for B2B and B2C. What is more, we also redesigned the company’s CD.
Winner
Excellence in Brand Strategy, Management and Creation
Brand Design