KUKA

Description

The task was a comprehensive brand relaunch according to the new holistic One-Brand-Strategy ONE KUKA: the world market leader in robotic and automation technology is perceived as a whole, as the sum of its sectors and competences. The creative guiding principle “Orange Intelligenz” shapes and characterises this strategy and the new brand appearance, which adequately communicates KUKA’s positioning as the visionary of the industry 4.0.