comdirect Corporate Story
Description
The corporate story tells current employees what the bank’s recipe for success is. It tells new employees about the spirit that has shaped the bank. And it is a positioning statement. The corporate story is thus an identity-creating and direction-pointing medium. And it is a competitive factor – in the differentiation competition against other banks, in the war of talent as well as in the competition for the loyalty of employees.
Winner
Excellence in Brand Strategy, Management and Creation
Brand Creation – Public Relations