Ich steh auf Österreich. Ich sitz auf ADA.

Description

Subjects of the outdoor advertising campaign were shown on billboards around Vienna, Graz, Salzburg and Linz. This campaign aimed to strengthen the positive image of ADA as an Austrian manufacturer. ADA sources their wood in the region and produces its furniture regionally. Therefore in each furniture is a piece of Austria: nature, way of life, craftsmanship. The presentation at prestigious locations in each Austrian city combined with the claim created a local connection for the viewers.