Deutsche Bahn AG – Haltungskommunikation DB

Description

The DB brand is known by almost everyone. The image has evolved positively but there is still room for improvement and it highly depends on the product performance. To strengthen brand perception and to decrease dependency from the product, DB made communicational efforts in social networks to make clear what the brand stands for and to point out the brand’s position towards social issues. The bottom line: DB stands for diversity and does connect more than just A and B. The echo: positive.