RoadStars powered by Mercedes-Benz Trucks

Description

RoadStars powered by Mercedes-Benz Trucks is Mercedes-Benz Trucks’ interactive communication platform in the style of an online magazine for truck drivers, with exclusive events, social media features and industry information, inviting all truck fans to join in. In 2017, the platform underwent a facelift, presenting new features and a new design. Focusing on story-telling and events, RoadStars now caters to each user’s individual needs.

Statement of the jury

With the interactive communication platform RoadStars powered by Mercedes-Benz, Daimler succeeds in reaching its audience at eye level. At the same time, this powerful tool addresses them in an interesting and emotive way, turning truckers and anyone that has anything to do with trucks into fans, and knows how to generate even stronger brand loyalty.