Jungheinrich ranks among the world’s leading solution providers for the intralogistics sector. The product range covers industrial trucks, logistics systems, energy systems and services. From hand pallet trucks to fully automated warehouses. As part of the globalisation, e-commerce and Industry 4.0 Jungheinrich is facing major changes but also large opportunities for growth. This is the reason for reframing the brand and for further professionalising the brand management.
Statement of the jury
With its new brand design, Jungheinrich has provided a prime example of what professional brand management should look like – and has done so clearly and demonstrably down to the minutest details. All the company’s divisions are on exactly the same brand promotion page and are thus able to convey the organisation’s core values flawlessly. In so doing, they create a persuasive brand experience for employees, suppliers and customers, in a unified fashion across all touch points.