Versicherungskammer Bayern – Königlicher Schutz für die Abenteuer im Leben

Description

Versicherungskammer Bayern is one of the top insurance companies in Germany and pursues a clear brand management. The development of the brand is a continuous process to become No. 1 in First Choice. The current campaign differentiates our brand from competitors and implements the founding principles “for the benefit of the Bavarian people” in a modern way. The campaign is highly successful. Key performance indicators are developing positively and reaching top levels.

Statement of the jury

In recent years, Versicherungskammer Bayern (an insurance group) has been formatively influenced by rigorous brand management that emotionally appeals to and moves its customers. Tradition and attachment to one’s roots play major roles and strengthen trust in the brand, which is being continuously developed and optimised. The company’s corporate design is contemporary and utilises eye-catching key visuals such as the umbrella or the logo. This is very successful branding overall, coming across as friendly and credible, more than justifying the success of the brand strategy.