Das Volkswagen Brand College

Description

360° brand, 100 % interaction – the worldwide Volkswagen brand training programme: Volkswagen completely redefined its brand strategy. Now it is about turning employees and executives into active brand ambassadors and drivers of change. To do so, Volkswagen created the largest internal brand training programme in the company’s history. The Volkswagen Brand College uses interactive and entertaining methods to foster the development from an engineering-driven car manufacturer to a customer-oriented mobility innovator.