BR Fernsehen Rebrand

Description

The core of the rebrand for BR Fernsehen is its new, centered station logo. It serves as a visual “haven” around which clear, informative navigation elements are placed. This strengthens BR’s station identification, underscoring its role as a trusted companion around the clock. The new branding yields the spotlight to the content. Its design is understated, pure, timeless and informative. The idents are a celebration of people and their favourite places – without any kitsch postcard charm.