Roche CustomBiotech

Description

CustomBiotech delivers customised solutions in the field of laboratory diagnostics. The new brand design makes the emotional brand experience come alive: “Passion for Solutions”. The heart of the design is a stage: a microscopic dynamic blue sphere symbolises dynamics and curiosity. A metallic high-tech surface symbolises heritage and competence. The slanting edges reflect the progressive, upward dynamics of the CustomBiotech logo. We use this stage to perform the content we want to highlight.