serien.lighting

Description

serien.lighting is one of Germany’s leading lighting manufacturers who relies on the perfect interaction of light, technology and design. The lighting is accordingly unusual which is also reflected in it brand presentation. As a result, “Living the Light” stands for the brand’s new orientation. The product is clearly moved into the centre of living environments in the examples shown. The authenticity of light, state-of-the-art technology, timeless design and architecture melt into a living unit here. The combination of the new live themes and contents along with a distinctly graphic communication has led to an independent visual appearance. Agency Gabi Schirrmacher, Sandra Doeller.

Statement of the jury

serien.lighting always succeeds in remaining faithful to its long-standing traditional values while simultaneously focussing on the future, all with an incredible amount of innovation. This includes seeing light as a comprehensive whole. This is because light is becoming ever more relevant in a cultural and social context, and has come to define urban living spaces like nothing else. Every luminaire fromserien.lighting has its very own special peculiarity and is presented as its very own brand under the overall umbrella of the brand itself. Because the carefully and rigorously designed materials closely follow the idea of what guides them – the products – the result is a strong brand that clearly knows how to let its products “speak” and to link the the emotional effect of light with its users’ actual lifestyles.