Mit performantem Onlineshop zu 45-prozentigem Wachstum

Mit performantem Onlineshop zu 45-prozentigem Wachstum


The fair fashion market leader hessnatur modernised its online shop through a large-scale migration, supported by the digital agency dotSource. In the fashion industry, the market for sustainable products is growing: hessnatur has been a pioneer in the field of organic and sustainable textiles since 1976. The migration optimised the company’s performance and customer journey. This paid off: in 2021, hessnatur increased sales by as much as 45% – in e-commerce and across the entire company.

Statement of the jury

Through the successful migration of its former, somewhat dated online shop into an ultra-modern and contemporary shop, the fair fashion pioneer and market leader hessnatur shored up its path into the digital future of e-commerce. The site is pleasantly clear and user-friendly and is optimally displayed on all end devices. A supreme achievement from both a form and technical perspective, which was accepted by customers directly and exceeded all sales expectations.


Excellence in Brand Strategy and Creation
Brand Innovation & New business models