Everyone feels unwell sometimes. The #tellAda campaign challenge was to ensure people think of our brand in good health and in bad. We achieved this through strong copy, minimal design and bold colours, completing everything – from concept brainstorming to media buying – in-house. #tellAda complements our integrated campaign, comprising online and print ads, guerrilla tactics, and social media. Since March 2018 it has generated an impressive 55,000 new users and 1.5 M unique impressions in Berlin.