#entdeckedasgut in Quadratisch. Praktisch. Gut.

Description

Since 1990, direct cocoa sourcing from Nicaragua. Since 1991, fully recyclable packaging. Since 2002, green energy and our own energy plant. Since 2012, our own cocoa farm in Nicaragua. Since 2019, free from artificial and non-artificial flavourings recipes. Since 2019, climate-neutral production. Since 2020, cradle-to-cradle certified foil. Since 2020, climate-neutral company. Now, after 30 years of work and investments, a new campaign featuring new proactive communications on successful sustainability and next objectives has gone out across all channels, in store and on pack. Since 2018, 100% certified sustainable cocoa sourcing.

Statement of the jury

When Ritter Sport began to work on behalf of cocoa producers in Nicaragua over 30 years ago, it was just the first of many milestones on its path to becoming an up-to-date chocolate brand for which sustainability is now more than just marketing but is consistently realised in all areas of the company. This is also reflected in the new communication strategy, which uses the message #entdeckedasgut (#discoverthegood) in »Quadratisch. Praktisch. Gut.« (»Square. Practical. Good.«) to create awareness among consumers of the subject of quality through sustainability, emphasising this perfectly through the modern and emotional design. A strong, comprehensibly credible development of the traditional brand Ritter Sport.