Kampagne für das Rollstuhlrad Trivida mit Markenbotschafterin Kristina Vogel

Description

A technological innovation for increased safety and accessibility: this is trivida®! trivida is the world’s first wheel that makes it possible to get into and out of a wheelchair without any obstacles. Thanks to the revolutionary triatec technology, the upper segment of the wheel can be easily removed, making it possible to move sideways from the wheelchair to another seat and vice versa without any obstacles. trivida® brings relief and a better quality of life.

Statement of the jury

The first splittable wheel makes it possible to transfer safely from a wheelchair to another seat. This not only means greater freedom for users but also considerably less effort for nursing staff. A revolutionary solution, in whose development athlete Kristina Vogel was involved as a consultant. She is also supporting communications as a brand ambassador and influencer. The likeable two-time Olympic champion and eleven-time world champion in track cycling was herself paralysed from the waist down after a training accident in 2018 and possesses a high level of credibility both as an affected individual and as a trivida co-developer. A clever product idea that generates a great deal of attention and fame thanks to outstanding branding and so makes the lives of many affected persons more self-determined.