ACCENTURE <3 GAMING

ACCENTURE <3 GAMING

Description

No trade fairs, no company events: Accenture needed new ideas for recruiting and employer branding and found the answer in its own community, on the Discord server: gaming! A video series with the Rocketbeans and an Accenture Gaming League demonstrate that Accenture and gaming now go hand in hand. This is how employer branding and talent scouting works in 2022


Statement of the jury

Gaming and esports have long been a mass phenomenon. Among younger gamers in particular, playing in virtual teams is becoming more and more popular. At the same time, for many employers young gamers form an attractive talent pool in an increasingly digital world. With its strategy of reaching this talent via the »Accenture Gaming League«, which was brought to life specifically for this purpose, the consulting company is setting new standards in the field of recruitment and creating a distinct position for itself as an employer brand. A great idea that enables intense interaction between young, talented individuals and Accenture employees, allowing them to find out in a fun way whether they are a good fit as a team.

Best of Best

Excellence in Brand Strategy and Creation
Brand Experience of the Year

Implementation/Agency