The Movers

Description

Employees as brand ambassadors: The Movers! The movers act authentically as an employee in the sense of an influencer – rather than just advertising. Each mover focuses on a Bosch Rexroth agenda topic. In social media posts, videos, tweets or blogs, the mover approaches their topic, for example via interesting content from Rexroth, interviews with experts or discussions with colleagues to share externally.

Statement of the jury

Bosch Rexroth is not only turning its employees into brand ambassadors but is also ensuring that all previously receive intensive training on the brand and so become part of a team. As experts for their respective specialist area, the so-called »movers« act in an authentic and contemporary manner as influencers in social networks. The fact that they can count on the full support of the marketing department makes communication even more efficient and targeted. A strong ambassador programme – »We move. You win« – consistently derived from the brand with great powers of persuasion and an extensive and high-quality reach.