„Let’s glänz!“ - Die Kobold Sommerkampagne 2021 von Vorwerk

Description

Plenty of energy and music was packed into Vorwerk's Kobold campaign for summer 2021. Our custom-composed song »Knopf an – Kopf aus (der Besserwischer Song)« and its accompanying music video transformed the kitchen and living room into a gleaming dance floor. Both song and music video were released digitally on popular music streaming portals. The main actor was the Kobold Besserwischer. The Vorwerk cordless vacuum cleaner vacuums and mops simultaneously – a super talent made in Wuppertal!

Statement of the jury

With the original »Besserwischer Song«, which enriched Vorwerk's Kobold campaign for summer 2021 in an extremely funny manner and went viral both as a dance hit and as a music video, the company created plenty of good spirit and lots of fame for the VB100 cordless cleaner. Various campaign motifs were also developed for print, outdoor and social media, which successfully latched onto this humour with funny wordplays that fitted in with the song, like »I wanna glänz with somebody« or »Shut up and glänz«. A fantastic cross-media campaign that generated a great deal of attention and reach and that further consolidated Vorwerk’s image as a genuinely loved brand.